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27Jun/190

33 Things I Would Have Paid Money to Know Before I Started in Online Marketing

If you’re just starting out in Internet Marketing, beware: There are lessons you’ll need to learn one way or the other. The easier way is to find an old marketer like me and pick my brain. The hard way is the method I’ve used many times in my years as a marketer – making the mistake and THEN learning the lesson. But it’s been worth it. Here 33 things I wish I’d known when I started in online marketing.

KNOWLEDGE

1. Your most valuable asset is your customer list. Not your prospect list, your customer list – people who have spent at least a dollar with you. Do everything you can to grow this list, because once someone trusts you enough to hand you a dollar, they’ll hand you $50. And once they hand you $50, they’ll hand you $500, but only if you treat them right.

2. Your second most valuable asset is your affiliates and JV partners. I’m talking about the affiliates who promote your products time and again, the ones that stick by you because A) They believe in you B) They believe in your products C) You treat them like the royalty they are. Your affiliates can make you more money in one day than most people earn in a year. Find them, nurture them, be amazing to them and take care of them.

3. Your third most valuable asset is really your most valuable, but until you’ve been in this business for awhile I’m afraid you won’t believe it, so I placed it here at number 3. But think about this – if you don’t treat your customers right and your affiliates right, what happens? You get a bad reputation. And once you have that, you might has well hang it up and go get a job at Walmart. Your reputation is EVERYTHING online. Protect it the way you would protect your own child, because you only get one chance to do it right. This goes for your brand as well.

4. Other valuable assets in no particular order are: Your prospect list, your outsourcers and your products. Focus on moving people off of your prospect list and onto your buyers list, even if it’s only a $1 purchase. Treat your best outsourcers well – you don’t want to have to find and train new ones every 6 weeks. And products, well…

5. Your products speak for you. Make them awesome and be sure they deliver on every promise you make. And do create products – lots of them. The more the merrier, so long as each one is filling a real customer want. It’s much easier to break into the 6 figure realm when you’re creating your own products. My most prosperous years are the ones where I’m creating the most solutions and products.

6. Keep things simple. I see aspiring marketers trying to over-complicate things all the time. Find a want, create the product, sell it to those who want it. Simple. As Steve Jobs said, “That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” When you reduce the clutter and noise, you can do less and get more from it.

7. Focus. Pick a niche and focus on that niche. Let nothing distract you, including all the other niches. Make a list of things to do. Do each one. This sounds so simple, yet people try to go in several different directions at once and of course wind up going absolutely nowhere. This is one I got right from the start – I chose the IM niche and never looked back, and I’ve never regretted it.

8. Use systems. With a finely tuned system you can do anything. When they build a car, do they reinvent the engine each time? No. When you start an IM business, you don’t have to reinvent the mechanics of how to run it, either. Get a system and you’ll be free to focus on making money while the system runs your business.

9. Do 15 minutes of concentrated, positive thinking every morning. Do affirmations in the mirror, read something inspiring, look over and read aloud your goals, etc. Whatever it is that lights your fire, do it first thing in the morning and it will fuel you for the rest of the day.

10. Send out ships. Thinking positive is the first step, but it’s not enough. You’ve got to climb those stairs, not just look up at them and hope you somehow get to the top. So each day, send out ships. Make contact with someone in your niche. Build alliances. Email a dozen prospective affiliates. Skype with your best prospects. Whatever it is that brings in the business and makes you money, do it daily.

11. Use deadlines. Work inevitably expands to fill the time allowed, so only allow enough time to get it done. Then cut that time in half. You’ll be astonished at how fast you can work and what you can achieve.

12. Screw perfection. Really. You’ve got to take that attitude or you’ll be working six months on a product trying to get it perfect. When you finally do launch it, the window has passed and the desires of the community have moved on.

13. Build a real business. A blog is not a business, nor is a list. Those are components of a business. Decide what business you’re in and then treat it as seriously as any brick and mortar business.

14. You are the CEO of your business. Act like it. Outsource as much as possible so you don’t get bogged down. You can’t captain a ship while you’re swabbing decks. Focus on the big picture and outsource the details.

15. When you receive payment for a product, that’s when your work begins. Remember, it’s easier to keep a customer than to get one, but if you don’t continually take care of your customers, you’ll lose them.

16. Stand for something. No successful business has ever been all things to all people.

17. Pre-sell your products. This way you know for a fact if there’s a market for it, PLUS you have a huge incentive to get that product out the door FAST. And if there’s no interest in the product, you’ve just saved yourself the work of creating what would have been a loser anyway.

18. Make connections. Every day make one new connection and then maintain that connection forever. Yes, forever. Or until you retire. You can never have too many connections, too many friends in the business, too many customers, too many affiliates and JV partners, etc.

19. Be an idea magnet. What’s an idea? Often it’s a combination of two old things into something new. Look for ideas everywhere and write them down. WRITE THEM DOWN. Writing them ensures you don’t forget them, it frees your mind to think of more ideas, and it trains your mind to be ever watchful for the next big idea.

20. You can’t email your list too often. There’s a belief that if you send out an email everyday to your list, you’ll burn the list. And this is true if all you’re sending is ads. But if you’re also sending tidbits of good information or even just something to brighten their day, they will welcome your messages. In fact, emailing every day ensures you stay in their memory. Email once a week and they’ll forget who you are.

21. Grow your confidence. This will happen naturally as you experience success in your business, but you need to be confident from Day 1 that you can do the business in the first place.

22. Use to-do lists. Write down goals big and small. Write down what needs to be done this month, this week and today. Prioritize your list. Then do it.

23. Get an accountability partner. Tell each other or email each other each morning with your to-do list. Then tell each other in the evening what you accomplished.

24. Join a mastermind group. If you can’t find one, start one.

25. Outsource the bulk of your content and product creation. Then focus 80% or more of your time on marketing and building your business. This boils down to ‘Working ON your business rather than IN your business.’

26. Ask for the sale. That’s right, ASK for the sale. I once went to a car dealer and the guy helping me was brand new. I found the car I wanted, but he couldn’t gather up the courage to ask for the sale. Finally another salesperson came over and asked if I was ready to buy. “Yes!” I said. The young sales person looked astonished, but when he had to split his commission with the sales person who asked for the sale, I could see the new guy had learned his lesson.

27. Always have an upsell. If you’re selling a $7 product, offer a $27 on the backend. If your product is $97, offer a $997 on the backend. If you don’t, you’re robbing your customers who want more and you’re robbing yourself.

28. Continuity rules. Always look for ways to introduce continuity into your business, from the $7 a month membership to the $5,000 a month coaching program.

29. Passive income is the result of hard work, not passively sitting on your butt. How many rich couch potatoes do you know?

30. Hire a business coach. You’ll get a fresh perspective you sorely need, as well as good advice and someone to push you to new levels. For every dollar you spend on quality business coaching, you can expect to make $10 or more in just the first year, as long as you ACT on the good advice.

31. Invest your profits, don’t spend them. Buy real estate, good stocks or anything of lasting value. Don’t squander your money on ridiculous cars and nights out – there could come a day when you’ll deeply regret it.

32. Think of your mother. Would you be embarrassed to show her your marketing methods? If not, you might want to rethink your strategy. Another thing: Would she tell you that despite how busy you are, you should still eat right, exercise and take a little time off each day? Then be smart and do it. Mom does know best.

33. Have fun. If you’re miserable, you’re not doing it right. Yes there are going to be challenges, but half the fun is overcoming those challenges and persevering. If you hate what you’re doing, you’ve already failed. Do something else. I learned this in my previous profession prior to the Internet, but it holds true no matter what your business.

There you have it – 33 things I wish I’d known when I started. Some of these would have been handy five years into my IM career as well. I hope it helps.

One word of advice – when you do learn a lesson, either the hard way or the easy way – make a note of it. It’s best not to repeat the same mistakes any more than you have to.

4Feb/19Off

Live Healthily With Bauer Nutrition Products

Ask yourself;  What do you need to change to improve in your life and live more healthily?
You could;
1) Lose some weight
2) Start with the self-care regime
3) Get into fitness
4) Improve general health

Interested? If so, try Bauer Nutrition products to aid your fitness regime.

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1) How To Kick Start Your Weight Loss Regime

If you’re looking to lose pounds, try simple steps such as cutting out soda from your diet. You can replace it with naturally flavored seltzer water and a shot of 100% fruit juice. Start your breakfast with a protein-rich meal, such as Greek yogurt with fruit or eggs. Avoid products with refined sugar. This is only the beginning.

Follow These 12 Tips And You Will Have Great Results

#1 Eat a Protein-Rich Breakfast

As we mentioned before, start your first meal with protein. It helps you to stay focused, wakes you up, and revs your metabolism. The best breakfast is non-fat yogurt, with an apple or banana with granola. You can also mix one whole egg a with 2-4 egg whites and make a big omelet with all kinds of veggies. You can make your protein smoothie with almond milk or low-fat milk 1 and 1/2 cups of frozen fruit and a shot of protein powder.

Try 7 Day Diet Shakes from Bauer Nutrition as part of your morning smoothie for an extra protein kick. 

7 Day Diet Shakes from Bauer Nutrition is a high protein meal & snack replacement shake, for men and women. It helps them in achieving weight loss goals with balanced and nutritious solution With 7 Day Diet shakes from Bauer Nutrition you will meet your daily protein needs. 35% of the calories in 7 Day Diet Shakes coming from protein. It supports muscle recovery and muscle toning too.

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#2 Nourish Your Skin

You want foods with beta-carotene for healthy, glowing skin. Beta-carotene is in foods like carrots, apricots, and sweet potatoes and it provides excellent nourishment. Vitamin C is suitable for both hair and skin.

#3 Follow These 3 Tips to Lose 5lbs

Buy a pedometer and aim for 10,000 steps per day. That’s about five miles per day, and it’s easier than you think.

Drink two glasses of water or tea before every meal. This takes the edge off hunger, so you will eat less.

Before dinner, have some veggies, like salad, carrot sticks or sliced cucumber. Vegetables are high in fiber, and they take the edge off hunger, so you will eat less at dinner.

#4 Don't Cut the Good Carbs

There are a lot of high carbs. Veggies are carbs, but they’re low-calorie, and they shower your body with so many good things. If you’re is trying to cut carbs, limit yourself to two pieces of fruit each day. The best carbs are starchy carbs ¬like black beans, chickpeas, kidney beans, and quinoa. Quinoa cooks up just like rice and has more protein and fiber. Plus, it’s not fattening, but don’t eat more than one cup per day.

#6 Know Your Veggie Carb Content

Some vegetables are lower in carbs than others, and you can eat unlimited quantities of those — broccoli, kale, spinach, mushrooms, cauliflower, onion, green beans, sugar snap peas. Others you have to watch how much you eat – corn and potatoes, acorns, butternut squash.

#7 Use These 3 Tips to Boost Your Metabolism

You want to exercise – get out there every day and walk at least 30 minutes.

Include protein with every meal. This helps rev your metabolism more than carbs or fat.

Add hot sauce, jalapenos, and Sriracha to food whenever you can. Increasing heat can give you an uptick in metabolism.

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The antioxidants in Pure Acai Berry also help to detoxify your body. This sharpens you mentally and increases your energy levels, allowing your body to lose weight much more easily. You win all round!

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Raspberry Ketone

So popular that it’s a consistent sell-out, Raspberry Ketone is one of the hottest weight loss products around, having enjoyed masses of media coverage since hitting the market.

The natural compounds that give raspberries their delicious scent, raspberry ketones help your body break down fat more efficiently as well as helping increase your metabolism. You’ll lose weight quickly, naturally and safely.

Due to its similar molecular structure to capsaicin (the chemical that gives chilli peppers their heat and is known for its amazing fat breaking capabilities), raspberry ketone acts as an incredible fat burner. By increasing levels of the fat breaking hormones adiponectin and norepinephrine, your body’s breakdown of fat is increased, meaning you’ll break fat faster and lose weight quicker.

Adiponectin also boosts your metabolic rate whilst providing an appetite suppressant effect, meaning you’ll not only be burning through more calories per day, but consuming less calories too, getting you to your weight loss goal even quicker!

As if breaking down your fat wasn’t enough, the high antioxidant content in raspberry ketones has been linked to everything from protecting the body against disease to helping prevent cell damage, meaning your ongoing health and wellbeing is supported.

To make sure you get the very best results, Bauer Nutrition  combined our raspberry ketone formula with African Mango Extract – known for its powerful appetite suppressant qualities.

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#8 Go Vegan To Improve Your Health

If you follow a vegan diet, you can help to reduce your risk of dying prematurely, contracting certain cancers and you’ll have a lower BMI, lower cholesterol and lower blood pressure. The key here is to be responsible vegan and not just eat potatoes and noodles. Eat lentils, tofu, starchy beans and lots of veggies. Get your protein from soybeans, tofu, and quinoa. If you do it right, wow, is it healthy!

#9 Get Used to Passing on the Bread

Roll up your meat around a red pepper and dunk it in a sauce. Put your meat in a piece of lettuce or a cabbage leaf. Have a Portobello mushroom as your burger bun or make a cauliflower pizza base. I often make a roasted eggplant pizza for my family. There are lots of easy ways to substitute bread for veggies for a tasty meal without the carbs.

#10 Caramelize Your Vegetables

An easy way to add some extra flavor to cooked vegetables without increasing the sodium or calories is to roast them. If you bake veggies in the oven, they start to caramelize and will have a delicious nutty flavor. Lay the veggies out on a baking sheet that has been misted with oil. Add any seasonings you want, like rosemary, thyme, cumin, oregano or pepper. You don’t have to add salt. Pop the veggies in the oven set at 400-425 until they start to caramelize. They’re the most delicious tasting veggies ever!

#11 Eat Healthy, Even on a Budget

You need to pre-plan. That is the absolute key. Shop in the produce, dairy, and whole grain sections. Don’t bring processed foods in your house. Embrace frozen fruits and veggies. They’re just as nutritious and they’re less expensive, just as fresh and don’t go to waste because you can stockpile them in the freezer. Lentils are so inexpensive and they’re nutrition powerhouses. You can even buy canned fish, canned salmon. Get your omega 3s from the salmon salad. Buy Alaskan or wild canned salmon. No toxins only the good stuff.

#12 Try some of the Bauer Nutrition products to lose your weight

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2) How to start with the self-care regime

We all know that the beauty comes from within. The combination of health, character, and confidence with the little help of cosmetics and skincare products determine how we look on the outside.

Your first aim has to be to regain youthful skin

This is not as easy as you think. To have Radiant skin, you have to drink plenty of water and get enough vitamins.

But you’ll also need to avoid other factors that could negatively impact on your skin. These factors vary from person to person and may include high levels of stress, lack of sleep, or hormonal imbalances.

If your face starts showing signs of aging like wrinkles and fine lines then invest in a high-quality moisturizer.

When you invest in moisturizer look for a product that promotes the skin’s rejuvenation process, contains natural compounds like collagen and vitamin E and increases hydration

YouTonics Skin from Bauer Nutrition is one of the best high-quality moisturizers in the market
YouTonics Skin from Bauer Nutrition is a unique combination of vitamins and protein concentrate, precision engineered to improve the health and look of your skin. Using a clinically designed, advanced scientific formula, YouTonics Skin aims to boost both the appearance and feel of your skin with its balance of cell-protecting vitamins A and E and skin-repairing vitamin C.

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Bauer Nutrition has the great beauty care products for

Breast Enhancement
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So you can try them without risk

3) How to Get into fitness

We know that physical activity  is a booster for our health, but it can also be a booster for our beauty too. With exercises, you will increase blood flow and remove toxins that cause cellulite and dull skin.

Combination of cardio and strength has the most significant health benefits. Cardio exercises like jogging, swimming, and aerobic burns calories and makes your cardiovascular system stronger. Strength training with resistance machines, dumbbells, will increase your lean mass. Find an activity you love and exercise regularly. Then follow-up your sessions with a protein supplement so that your body has the fuel it needs to recover quickly.

Body Fuel™ High Grade Whey Protein 80 offers an extremely pure and high quality whey protein isolate with rapid protein release, ideal for supporting your lean muscle, definition and recovery goals. The unique formula is also a fantastic source of essential amino acids, branched chain amino acids (BCAAs) and glutamine.

Whey protein powder is the most efficient protein for the human body and research has shown that it is digested and more easily absorbed than any other protein.

Whey protein powder, once mixed with water or milk, is absorbed much faster into your system than whole foods, which is ideal for recovery after training. Body Fuel™ High Grade Whey Protein 80 delivers 80% premium protein.

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Make this year your year to shine!

Following these steps and using products from Bauer Nutrition will help you to feel and look more beautiful and more confident throughout the coming year. You will feel happier with more confidence when you glance in the mirror and reclaim your youthful looks, or in your body shape. So start now! Commit to begin the year with these beauty and health improvements which will help you feel and look better inside and out.

WeightLoss4

Liked this article? Share it to say “thanks!” Your support is much appreciated!

I would love to connect with you!

You can find me on TWITTER1TWITER2INSTAGRAM FACEBOOK,  PINTEREST, or GOOGLE+

Live Healthily With Bauer Nutrition Products

 
3Feb/190

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2Feb/190

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31Jan/19Off

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25Jan/190

AFFILIATE MARKETING-THE EXACT WAY

For web entrepreneurs, you’ll discover how to start a web affiliate marketing campaign in a right way in this editorial.

 With the right web affiliate marketing campaign and the proactive affiliate marketing entrepreneurs, you can boost skyrocket your sales and profits online.

Some business owners opt to start a web affiliate marketing campaign as part of their overall marketing strategy.

In most cases, the web affiliate marketing campaign is only a small portion of the overall marketing strategy but there are some business owners who opt to rely exclusively on this type of marketing.

The main purpose of doing this is to save funds while still achieving valuable advertising and making extra profits.

However, two times a home-based online business become more successful they should consider being more proactive and combining web affiliate marketing with other types of web marketing such as placing banner ads and orchestrating an email marketing campaign.

This article will take a look at what web affiliate marketing is and will provide insight into why this is popular and how it can be used effectively.

READ THIS: If you are truly serious about how to start a highly profitable web affiliate marketing campaign online.

  • And web affiliate marketing campaign is essentially a situation where other website owners place ads for your business on their websites.
  • These website owners are known as affiliates it is important to understand how this type of marketing works.
  • In general, the affiliates are given the code for your banner ad to place on their website and given the freedom to promote their own website as they see fit.
  • In promoting their website they are also attracting attention to your website because of the banner ad directing visitors to your own website.
  • One of the most appealing elements of web affiliate marketing is the affiliate is only compensated when he produces the desired result
  • This means the home based online business owner is not obligated to pay the affiliate unless the affiliate is successful.
  • Success may be defined as generating traffic to the website, resulting in a sale or even resulting in the web user registering on your website or filling out a survey.
  • The compensation for affiliates is generally based on cost per click, cost per lead or cost per sale.
  • Cost per click and cost per lead is usually paid in terms of a flat fee which is awarded to the affiliate each time a web user either basically clicks through the banner ad his website or performs a specific action after clicking through the ad.
  • Cost per sale may result in the affiliate being awarded a flat fee or a percentage of the sale depending on the agreement between the business owner and the affiliate.
  • The most effective use of web affiliate marketing is to actively seek out affiliate marketers with a proven track record of promoting the home based online businesses which they support.
  • Most online web affiliate programs are open to someone with a website and it is not necessarily damaging to permit those who are not knowledgeable about marketing to run your banner ad but it is far more worthwhile to seek out affiliates who are adept and generating website traffic to their website
  • This is important because the more visitors they receive each month the more likely your website is to receive interest from visitors who click on the affiliates banner ad.
  • Another aspect of web affiliate marketing which can contribute to success or failure is the design of your banner ads, it is important to remember web affiliate marketing is viewed the same way other types of marketing are viewed and care should be taken to develop banner ads which will be appealing to your target audience.
  • This means everything from the colors of your ad to the size and style of the font should be carefully considered to develop an appealing advertisement.
  • Learn Affiliate Marketing to discover top inside tips, techniques, and secrets of how to earn extra funds online through your online based business.
  • You’ll learn a lot of ways to make extra funds online.
  • Also, you’ll save your time and funds for your online home based business!

Finally, I personally believe that web affiliate marketing is one of the best web marketing strategies for web entrepreneurs to boost skyrocket their profits online. You’ll make big serious funds online at home.

Also, you’ll have proactive affiliate marketing entrepreneurs working and promoting your products or services for you!

You’ll learn a lot of easy ways to make funds online at home. Also, you’ll save your time and funds for your online home based web marketing business!

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25Jan/190

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25Jan/190

How to increase profits in your business?

A general rule in your financial success in business is that you cannot increase profits directly, only indirectly. You cannot just say that you are going to increase the profits of your business without some specific strategy.

The only thing that you can do to increase profits is to improve the variables that ultimately determine your level of profitability. When you improve these 10 variables about your business you will increase profits and affect your bottom line.

The process that you use to attract interested prospects to your business. If five out of ten prospects who come into your place of the business end up buying from you and you can increase the number of people coming in from ten to 15, you can make more money and increase profits by 50%.

The process by which you convert leads into paying customers. This is the measure of the effectiveness of your sales efforts. If you can increase your conversion rate from one out of ten to two out of ten, you can double your sales and increase profits.

Improving your ability to sell and convert interested prospects into paying customers is one of the most important things you can do. And there is no replacement for ongoing sales training, both for you and for every single person who speaks to customers, either live or on the phone.

Look at every key result area in your sales process and seek ways to improve a little bit in each area. A small improvement in each key area can lead to an enormous improvement in overall sales results.

The number of individual sales that you make to each customer that you acquire. By increasing the frequency of purchase by 10%, you increase your sales and increase profits by the same percentage. What are some things that you could do to get your customers to buy more from you and to buy more frequently? The size of the sale and the profit that you earn from each. You should be continually looking for ways to up-sell each customer so that he or she buys more each time.

Profit margin is the gross profit that you make form the sale of each product or service. By continually seeking ways to raise the price or to lower the cost of the product or service without decreasing the quality, you can increase profits per sale.

Every dollar you raise a price, if you hold costs constant, flows straight to the bottom line as profit. every dollar you reduce expenses, if you hold sales and revenues constant, also goes straight to the bottom line as net profit.

The amount that you have to pay to acquire each paying customer. You should be continually seeking creative ways to improve your This can impact and increase the profits of your business dramatically.

The customers who come to you as the result of referrals from your satisfied customers. Developing one or more proven referral systems for your business can have an inordinate impact on your sales and your business will make more money

Many companies get into a routine or rhythm of offering expensive services to their customers that they could easily discontinue no loss of customer satisfaction.

Look at the little services that you offer to your customers. Is there anything that you could reduce or discontinue altogether? This is the number of items that you must sell each month to break-even or start making a profit.

You use this break-even point to evaluate the potential effectiveness of any advertising or any other expense that you incur to increase sales. Every expense to increase profits must be seen as an investment with an expected rate of return that is greater than the cost.

In any situation, you can raise your prices by 5 or 10 percent without experiencing any market resistance. If your products and services are of good quality and your people are friendly and helpful, a small increase in your overall prices will not drive your customers away.

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25Jan/190

Effective Internet Marketing Tools that Profit

There are many different internet marketing tools that can be used effectively, all of which are designed to increase the traffic of your website. Simply put, you must find a way to get people to your site. Put yourself in the “shoes” of your prospective visitors and clients. “Where do they go to web searches? ” is a key question that must be answered and can be quite simple to answer, the search engine. The web most popular sites are search engines and portals, therefore, you should focus your internet marketing efforts to the search engine.

When surfers browse search engines, they will be more inclined to view a site placed high on the search engine, as opposed to a site with poor search engine placement. With that in mind, you must use the correct internet marketing tools to build a strong (high) search engine ranking. This is where the term Search Engine Optimization is derived from. SEO, as it is called commonly, is a set of methods and tactics aimed at improving your search engine ranking and the visibility of your site in search engine results.

Search engines index sites in several ways, one of which is by looking at the keyword density of the website, or the content of the site. Content alone is one of the most valuable internet marketing tools to utilize. If your site has excellent relevant keywords aimed towards achieving a high search engine ranking, as well as providing valuable information, you can expect a high search engine position. But because of the high competition of websites using the same internet marketing methods, you must continuously find new and better ways of attracting targeted traffic.

Today, one of the most popular and effective internet marketing tools is the use of Pay Per Click advertising. This method involves bidding for a particular keyword in a specific search engine, the search engine then compared the bids of all the merchants for that specific keyword, and the highest bid gets the top place for that specific keyword search. For example, if you bid $.75 and a competitor bid $.73, you will be awarded the higher position. This internet marketing tool is being utilized by thousands of websites on hundreds of PPC search engines. Google Adwords, Yahoo Overture, and the new MSN Adcenter are the three most popular sites who offer pay per click ad services today.

Content and pay per click advertising are just two of many internet marketing tools that you can utilize to improve your search engine optimization and achieve high web site traffic. There are literally hundreds of other techniques and methods, both free and paid, that you can use successfully to increase your site’s visitors and profits. Internet marketing tools are the true key to SEO and generating profits in the highly competitive online business battlefront that we call the Internet.

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25Jan/190

Maximizing profits means smart marketing

Savvy retailers know that maximizing profits means smart marketing. However, it can be challenging to devote as much time to marketing as you need to, to market more efficiently. To support that effort, we assembled ten retail marketing ideas to help bring increased sales and more loyal customers.

Do you know what your return on investment (ROI) was for the last marketing campaign you launched? If so, was the campaign a success? Did you set specific and measurable goals? It’s important to set campaign goals and then develop mechanisms to track those goals for every marketing campaign you launch, online or off.

What are you trying to accomplish with your campaign? Is it more visits to your website, revenue driven by purchases or online post-purchase reviews?

Whatever your goal, do a post-campaign check-in to measure performance so you can use that information to shape your next campaign. A big piece of strategy is knowing what not to do, and if something doesn’t work, you may choose not to do it again, or make some tweaks and retry it another time.

Do you use the social media sites your customers frequent? Do you place posters and flyers on community bulletin boards, or banners at busy intersections? Have you contacted other local companies who share your target customer base but don’t directly compete with you to develop unique package plans in which all of you market and sell for each other? For example, your retail shop could partner with a restaurant and spa to offer a Mother’s Day package: a gift from your shop, a trip to the spa and dinner for two.

Free marketing ideas such as these abound; and yes, you might have to pay for printing, but distribution can be had for free. You can also send these offers out via an email marketing campaign.

Many retailers send a single direct-mail postcard and are disappointed by the results, never to market with postcards (or other direct-mail tools) again. That’s a mistake because repetition sells. You’ve probably heard of the rule of seven – a customer has to see an offer seven times to buy. Following this principle doesn’t mean you need to send seven different postcards, but two or three won’t hurt, especially when used in conjunction with banners, flyers, ads and digital marketing.

Do you follow up with your customers after they’ve made purchases? Rewarding customers for their loyalty is a great way to build relationships and earn more sales. Send new customers a special gift, such as a ten percent off coupon (which you can track), to encourage them to visit again. Use these four ways to keep customers coming back again and again.

Never miss the opportunity to greet your customers and engage them with an open-ended question about how you can help them. You might ask who they’re shopping for and what that person likes so you can make personalized suggestions. Help customers find the perfect gift (for others or themselves) and become a reliable resource for the future. Providing valuable content in the form of help, advice, tips, and how-tos can also help your business stay top of mind with customers.

You probably spend a lot of time training employees to work the register, open and close, and keep items stocked – but how much time do you devote to training employees to sell? Training employees to sell well is crucial to your success. When employees are knowledgeable, capable and efficient, they can help keep your customers happy and loyal.

To maximize your ROI, you should try to test multiple versions of your marketing materials against each other to see which performs best. Pick small segments of your mailing list to test your different versions on, then send the winning version to your entire list. This is also an effective strategy for direct mail, email marketing, and landing pages.

Do you know what traits are shared by your three best customers? If not, it will be difficult to target the people most likely to be your most profitable customers. Find out everything you can about your very best customers to develop a customer profile; then, target your mailing lists to reach those who match those demographics. Once you have your best customers down, you can create multiple customer profiles for different types of customers for targeting purposes.

Personal interaction with customers is a great way to establish relationships and encourage long-term customer loyalty. Your marketing can be a natural extension of this, which means you don’t always have to be selling. Send out thank you and birthday emails, anniversary greetings and other relationship-building communications.

Public relations and marketing might not be identical, but the end goal is often similar: to make customers aware of your company, products, and services. When you have a new product, sale, hire, event, charitable contribution or another newsworthy announcement, draft a quick press release to send to local newspapers, TV stations, radio stations, websites, and bloggers. You won’t always earn coverage, but it only takes a few minutes to write a press release and email it to media members.

 

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